|
Insperience® Studio Q&A
What is Insperience® Studio?
The Insperience® Studio is a place where people can touch, feel and experience the latest products from Whirlpool and KitchenAid brands. Whether you are a consumer, home builder, architect or designer; the Insperience® Studio can help you make a decision about the type of appliances that will work best for your family, lifestyle or business. It's also an ideal environment to see the latest trends in home design.
Can you actually purchase appliances at the Insperience® Studio?
For people interested in purchasing appliances they see or use at the Insperience® Studio, we refer them to a point of purchase. Although there are some KitchenAid portable appliances for sale in our retail store, the Studio’s consultation process is in no way a retail environment. The Insperience® Studio is simply a new way of presenting the most innovative products that Whirlpool and KitchenAid brands have to offer.
Where is the Insperience® Studio located?
The Insperience® Studio is in Atlanta's Buckhead neighborhood…at the crossroads of Peachtree and Piedmont in the Buckhead Place Shopping Center. It's a very trendy, busy area that is ideal for what the Insperience® Studio is all about.
What happens at the Insperience® Studio?
The Insperience® Studio is a relationship builder for a variety of audiences:
For Consumers: They are able to test-drive our latest Whirlpool® and KitchenAid® appliances, attend various and unique cooking classes as well as special events such as Cooking Light and McCormick Supper Club series’. They can also shop in our Insperience® Store and gain hands-on experience with the KitchenAid Counter Top Collection. An appointment is required for the appliance selection process but the Insperience® Store is open to the public during regular business hours.
For Builders: Our field sales representatives from Atlanta, as well as from across the U.S., use the Insperience® Studio to showcase new products to home builders.
For Trade Partners: The Insperience® Studio is an ideal location for training, meetings and other activities with our many Trade Partners…from appliance retailers to manufacturing suppliers.
For Whirlpool Corporation: We use the Insperience® Studio as a training facility for our employees and Trade Partners, as well as a meeting place for media and analysts.
For Media: Insperience® Studio now is the filming home for Turner South Network's #1 rated cooking show Home Plate, featuring Chef Marvin Woods. This is a truly unique and interactive "home environment" capable of hosting all kinds of activities.
Why does Whirlpool Corporation need something like the Insperience® Studio?
The Insperience® Studio is a learning laboratory for us. We pride ourselves in knowing more about people and how they interact in the home. We are always looking for new and innovative ways to reach people and the Insperience® Studio represents one of our most innovative vehicles ever for doing that. We are able to have a direct touch point and interact with consumers, builders and trade partners in an environment that showcases what the Whirlpool and KitchenAid brands are all about.
How do people outside of Atlanta utilize use the Insperience® Studio?
We plan events at the Insperience® Studio for builders and trade from across the country. Beyond that, there are areas on Whirlpool.com and KitchenAid.com that provide virtual tours of the facility. Insperience® Studio provides such a unique experience, that it is becoming somewhat of a destination for people visiting Atlanta.
|
